The Information Develops Its Model Focused On Digital Subscriptions!
This Silicon Valley-focused News Site Embodies A New Generation of Editorial Staff.
In Silicon Valley, even the hunt for information can give you wings. The Information, a Californian website focused on tech news, is thus becoming a model of new media built on digital subscriptions.
Created in 2013 by a former journalist for the “Wall Street Journal”, The Information embodies a new generation of editorial staff who want to distinguish themselves from traditional press players by producing value-added information for a highly targeted audience. In his case, it is Silicon Valley and its ecosystem of startuppers, venture capitalists, headhunters, senior executives of tech groups, etc.
225,000 Active Users:-
The Information has made itself known through its scoops, analyzes, and insights. But in order to stick even more closely to the interests of his audience, he decided to expand his offer by launching a weekend edition. For The Information and its editorial staff of around thirty journalists, the challenge is not to be limited to covering the purely business aspects of tech but also to open up to “lifestyle” subjects and trends.
According to the Financial Times, this site founded and managed by Jessica Lessin has approximately 225,000 active users, a figure that includes both paid subscribers and individuals signed up to receive a free newsletter. The growth in the number of subscribers has been “very solid”, she said, without giving more details. Jessica Lessin says she thought about launching new content in Hollywood before finally opting to expand the line with a weekend edition.
The Silicon Valley Ecosystem Is In Full Swing:-
The basic subscription to The Information costs $ 400 per year. But the site also has a $ 200 offer for those under thirty and a $ 750 offer targeting senior executives. Reserved for year-round subscribers, access to organizational charts and networks of decision-makers around big names in tech like Amazon, Shopify, or Facebook is one of the flagship services. But to attract subscribers, this site has also relied for several years on webinars and dinners with speakers, as well as on a series of newsletters.
Driven by a glut of liquidity and the breakthrough of technologies in the post-Covid economy, the tech planet is experiencing an unprecedented boost. In the first half of the year, nearly 150 unicorns were born in the United States. Even if the risks of a bubble raise concerns, the frenzied pace of Silicon Valley seems far from running out of steam.
It is quite a symbol. Zoom, one of the big winners of the Covid economy, celebrated its tenth anniversary in April by creating its own fund to finance other start-ups. The Californian group is joining the elite of new tech stars, determined to stand up to Google or Apple by playing a propelling role for the ecosystem that feeds them. And it's not just Zoom.
Traditional firms like Toyota or United Airlines are also launching tech funds with all their speed. A slew of investors with very different profiles (hedge funds, pension funds, sovereign funds) are rushing towards start-ups in the United States. “The venture capital industry is changing scale. This reflects a cycle of innovation that is accelerating sharply and which the Nasdaq at the top, the enormous liquidity available in the financial circuits is pouring into the unlisted and in particular into start-ups
Axios, Against The Tide Of The American Press:-
After the Trump era that put it in orbit, the young digital medium promises quality and free information. It bans opinion pieces prized by its major competitors and invests in local news, a sector in crisis in the United States. A model that would arouse the interest of the German giant Axel Springer.
A 10,000-character article like the one you are (maybe) about to read: Axios would never do that. To win “the war for attention” in a world bombarded with information, the young American digital media has made a vow of brevity, of “intelligent conciseness” to use its trademark – “Smart patent.
We all get a lot of information, and it's sometimes hard to know what's true. Our goal is to eliminate noise and respect people's time.